Simplfying how people experience the prescription process
Agency: Publicis Sapient
Cast: ORx Product Team + PS Product, Creative & Off-shore Technology Teams
Agency: Publicis Sapient
Cast: ORx Product Team + PS Product, Creative & Off-shore Technology Teams
Optum Rx is a pharmacy care services company that provides affordable and effective solutions for all your pharmacy needs.
They work to address how healthcare is accessed, delivered and paid for by harnessing their rich technology and clinical expertise. This allows Optum Rx to provide a world class and customized program for delivering and managing your medications and continued support through refills and new prescriptions.The ask
We partnered with Optum’s Product Team and thankfully had a solid starting point since we had already created a journey map from a previous engagement.
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The challenge: Send more targeted, relevant messages to their customers
“Quotes or Pulls from writing! Stronger headlines.
Images
Search
Help users find whatever they need as quickly and intuitively as possible.
Customer Value
A friction-free experience that is user-directed but system-supported, allowing patients to move on to the next task quickly.
Pricing
Embrace transparency to provide users with the information they need to evaluate value and make a purchase decision.
Customer Value
Empowerment to make decisions based on information that is empathetic to their personal needs. Increased control over ability to manage their future Rx needs.
Messaging
Messaging should deliver convenient and personalized decision support throughout the buyer’s journey.
Customer Value
Personalized support that builds trust through conversation. Trust in accessibility and utility of communication as well as anticipation of emerging needs.