Walker-Lečić
McDonald’s customers love
to shake things up
Role: Experience Director
Agency: Publicis Sapient
Cast: McDonald’s Digital Marketing Team + PS Product, Creative & Technology Teams
McDonald's aimed to provide their customers with a top-notch in-app experience that would drive installs, revenue, and long-term value. As with many agile teams, our primary hurdle was striking a balance between mobile development and intricate visual and user experience design within a relatively short development period.
View the Case Film below
51%
51% of all Shake-A-Gift users redeemed an offer
$3.14MM
677,905 offers redeemed, generating $3.14MM in gross revenue (this was only live for 2 weeks!)
40%
Compared to user behavior for 2 weeks prior, that’s a 40% lift in redemptions, and a 25% lift in revenue
McDonald's was ecstatic with the outcome, but what truly made our team proud was seeing the delight and satisfaction on their customers' faces. We gained invaluable experience and knowledge throughout the project, though it wasn't always a smooth ride.
We had to coordinate extensively with our offshore development teams, working closely alongside McDonald's technology partners to meet tight marketing deadlines. Despite the obstacles, we persevered and met all our user testing deadlines, ultimately delivering an experience that was truly customer-driven and inspiring with Shake a Gift.
I’m thrilled to share the case film with you and showcase what rich design collaboration can achieve.