David 
Walker-Lečić


Crafting 
authentic
experiences for the world


 


Hello, lovely to meet you.

I’m David Walker-Lečić and I am a product experience leader, thinker, and maker.


I love making things for humans to see, hear, feel, and touch. I’ve been told I’m a good listener with great empathy. Through that lens, I have spent much of my career understanding and shaping how I(we) might contribute to the greater good through purposeful and authentic user experiences.
I started my career some years ago in graphic design and never looked back. Starting in print and quickly evolving into digital in the late 90s, I moved into agency life working for various advertising and marketing agencies such as Fallon and Risdall. Having served as a visual Creative Director for many years, I shifted my focus to the experience (UX) craft in the mid-2000s and found my true north. Spring forward to 2025, I’m now looking for my next adventure in some form of product design, ux leadership, product (ux) strategy, product management or user research where I can contribute, collaborate, and ultimately create value for both users and businesses alike. I am deeply passionate about managing and mentoring the future makers and thinkers within creative and product teams.

I’m a father, partner and outdoor enthusiast currently living in Minneapolis, MN with our two cats, one shiba inu and too many vinyl records.

Professional and personal interests:
Service Design, Experiential and Environmental Design, Letterpress Printing, Screen Printing, Live Music, Cycling, and Running

Resume





Lead with empathy, 
authenticity, and compassion 


My leadership principles

Foster a culture of trust and respect.

Practice patience. 

Listen and be present in the moment.

Empower your people to run with their own ideas.

Own your weakness and learn from it.




Brands I’ve
worked with


3M
A&E / The History Channel 
Aveda
Bank of America
Best Buy
BMW
BMW MINI of Canada 
Cargill
Carlson Travel
Chicago Public Media
Citi group
Comcast
Covidien
Dimension Energy
Google
Harley Davidson
Honeywell 
Humana
McDonalds 
Medtronic
Major League Baseball
Muck Rack
One Financial
Optum Rx
Pacific Gas & Electric
PUR Water
Purina
Rainforest Cafe
Shaw Communications
Starbucks
Target
Trustkill Records
US Bank
Verizon
Virgin Records
Warner Brothers


Some kind 
words

“David has shown strong leadership skills in helping me navigate what to do and how to accomplish tasks that were uncomfortable. I was never comfortable presenting to the client, let alone lead a meeting on my own, but with David's guidance and expertise, I was able to accomplish these tasks with minimal help and have grown in my presentation skills and gained more knowledge in how to interact with clients.” 

- Andrea M-G
UX Designer, Publicis Sapient“David is good at thinking through the details and building strong client relationships. David is always tuned into emotions—especially the clients—to make sure the deliverables are attentive to the needs and the story and requirements of the project. Everyone always enjoys working and collaborating with David.” 

- Mark W 
Group Creative Director, Publicis Sapient