Walker-Lečić
Celebrating the holidays in a ‘legendary’ way
Project: Holiday Campaign
Role: Creative Director, UI design, Brand strategy
Agency: Publicis Sapient
The passion for Harley-Davidson lasts a lifetime and spans generations.
Every gift given inherently becomes part of their legacy, worthy of passing down throughout the years. This holiday, Gift a legend.
E-commerce: the look of legends
An interactive look-book inspired by iconic well-known riders (think Clark Gable, Dennis Hopper and Peter Fonda, Ralph Hepburn) a mix of current H-D products and past artifacts guide shoppers toward helping their rider achieve a certain style for both themselves and their bikes.
H-D.com: Billboard and videos tell the riders’ stories and explain why they are iconic in their own right.
Motorcycle Giftlist
An interactive e-commerce experience where riders or family members of riders can enter their make and model of motorcyle to unlock accessories and upgrades and purchase them through the app.
Direct Mail: Holiday View-Master
To individuals with families, Harley sent a H-D Holiday View-Master & Card. Each image contains an awesome H-D holiday story to show off an array of bikes, clothing and accessories.
- Each contains a code for a discount online
- Usage of code unlocks ability to upload their own photos to be turned into a personalized View-Master card and create an heirloom of their own
- Once they’ve ordered their card, they’re thanked with a code to be used in-store